The Referral Engine

Customer Centricity will turn into Lead Generation  

The answer? Simple. Some businesses are just more refer-able. They operate in a manner that invites and even demands their customers and clients to become evangelists for the company’s brand.

In a few weeks, Duct Tape Marketing’s founder, John Jantsch will be releasing a new book — The Referral Engine.

I have an advance copy for a review I’m writing and I am most impressed. Rather than being a book of ‘How To’ (although that is present) this book is more about how to run a business with customer centricity which generates such exquisite experiences for people that they become the ‘raving fans’ and the ‘brand evangelists’ that will become your leading lead generation engine.

You can get a complimentary download of Chapter 1 of John’s wonderful new book: The Referral Engine

Just click on the cover and you’ll be reading some great new insights in no time!

For more information about how to create a business culture with customer centricity that will in turn improve your lead generation efforts contact Devcom.