The only reason for a business to invest resources in a marketing strategy is to create revenue. That's it. Simple, eh?
Was it President Reagan who said, "The solution is simple, execution is difficult?"
Here's the strategy to enhancing your revenue generation. You merely find those with a need for your product/service to:
Know Like Trust Try Buy Repeat and Refer.
The good news is that you don't have to have multimillion dollar, glitzy, Madison Ave type presentations to be successful in the steps of a sales and marketing process. Today you have at your disposal wonderful tools to take you through the 7 Steps that just a few years ago did not exist or were only available to the the firms with big bucks.
The difficulty is managing the tools. It’s like a kid in a candy store who is attracted to the newest bright, shinny object. Easy to buy but seldom living up to expectations. In business one will fail following the marketing process idea of the week unless there is a system in place to execute upon. This is where DevCom can be of assistance.
A Marketing Process is a System
Business cannot function without systems. Systems for accounting, engineering, human resources, and supply chain are employed to make sure we preform each function efficiently and profitably. So it is with revenue generation that our best results come from a systemized approach that becomes a process where the strategies are well defined, tactics are scheduled and success is measured against goals.
Strategy Before Tactics
Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." - Sun Tzu and The Art of War
DevCom helps businesses develop a marketing strategy that implements a tailored and powerful marketing process. For more information on DevCom’s marketing consultant services, contact us today.