Marketing: The goal of a marketing plan and marketing strategy is to make it easy for the salesperson, to manage the buy step.
Sales: The salesperson’s job is to help prospects overcome their fear so they can commit to something they’ll end up glad they invested in.
It all starts with a marketing strategy Lets take a closer look.
Professional sales processes in an organization starts with existing customers as all revenue generation ultimately is based on customer experience. The greater the customer experience, the greater the incremental revenue as you can see here.
-The first step on your effective marketing journey to enhancing revenue is defining your ideal client.
-From the ideal client definition you build a prospect profile – the PPP or Perfect Prospect Profile.
-Now begin your marketing plan using a combination of tactics to accomplish our marketing strategy of finding those with a need to know, like, and trust us.
-When they call you (no cold calls) you begin a three step sale process.
-When your customer experience is complete your new client will be ready to buy more from your organization.
There is one step in the Sales/Marketing Paradigm that is the most profitable and rewarding – referrals.Profitable since the prospect enters the Buy Step already knowing, liking and trusting. Rewarding in that a referral is the highest compliment a customer can make.
DevCom is skilled in assisting businesses set up an effective marketing plan and marketing strategy that yields results. Contact DevCom today to learn more on how we can help build an effective marketing plan for your business.