Every once in a while I find positive affirmation of a principle of today’s marketing methods that I feel compelled to share. Seth Godin speaks to Strategy Before Tactics and specifically to Narrowing Your Focus in his own unique style.
“Who is your next customer? (Conceptually, not specifically. Describe his outlook, his tribe, his hopes and dreams and needs and wants…)
What is the story he told himself (about the world, about his situation, about his perceptions) before he met you?
How do you encounter him in a way that he trusts the story you tell him about what you have to offer?
What change are you trying to make in him, his life, or his story?
Start with this before you spend time on tactics, technology or scalability.”
Does Seth’s quote sound familiar? (sound like something from one of our conversations?)
Here’s more questions for you to ponder.
Are you narrowing you focus to the point that you can define your Ideal Client and Perfect Prospect?
Are you filling your HourglassSM with tactics designed to pull prospects to your firm?
Finally, is your marketing calendar up-to-date?
Enjoy and prosper.