Balancing the budget is one of the most important aspects in sales development. Once the budget is balanced one can go a step further in the sales development process and begin defining the sales techniques and sales skills needed in order to accomplish the goals set out by the business.
What we have learned in 2,064 years.
“The budget should be balanced, the Treasury should be refilled, public debt should be reduced, the arrogance of officialdom should be tempered and controlled, and the assistance to foreign lands should be curtailed lest Rome become bankrupt. People must again learn to work, instead of living on public assistance.” – Cicero – 55 BC
So, evidently nothing.